Sample Link Exchange Letter
Be very clear with your request for reciprocal linking. After you have thoroughly researched a potential site to ensure they are appropriate and actually do have links to other sites, consider the following:
- Start with a very brief description of your site's content and how it relates to their site.
- Provide the exact URL of their page you think the link would be most beneficial. Show them that you've actually visited the site and given some thought to the link.
- Finally, give the HTML code for the link so the Webmaster can cut and paste it directly into his page code. That gives you some control over the link placement and lets you include your keywords into the link text.
Take care in crafting your reciprocal links letter. Make sure it's the best it can be before sending it out. Remember, you're asking for a favor (a mutually beneficial favor, but a favor nonetheless), so be polite and respectful in your letter. Otherwise, you'll get nowhere fast.
Create a "Link Exchange Letter," requesting a link exchange with your site, to each of the sites you have noted in your list. Make sure you've come up with at least 50 good quality content, non-competitive sites with a decent PageRank score of their own to email.