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Submitting Via Paid Listings: Overture & Google AdWords

Every major search engine with significant traffic accepts paid listings. This unique form of search engine advertising means that you can be guaranteed to appear in the top results for the terms you are interested in within a day or less. Given this, paid listings are an option that should be explored by site owners who wish to quickly build visibility. They may also be a long-term advertising option for some.

Overture
Overture allows sites to "bid" on the terms they wish to appear for. You agree to pay a certain amount each time someone clicks on your listing. This is why it is sometimes called"pay-per-click" (PPC) or a "cost-per-click" (CPC) search engine.

For instance, let's say you wanted to appear in the top listings for "running shoes." You might agree to pay 25 cents per click. If no one agrees to pay more than this, then you would be in the number one spot. If someone else later decides to pay 26 cents, then you slip into the number two position. You could then bid 27 cents and move back on top, if you wanted to.

While some people go directly to the Overture web site to search, most people encounter Overture's paid listings via other search engines. For example, the very top listings for "running shoes" at Overture would also appear in the sponsored areas of other sites.

If your goal is to build visibility on search engines quickly, then Overture is an essential option for you to explore. It can put you in the top results of many major search engines in a short period of time.

I think it is well worth it for anyone to open an Overture precision match account and experiment with how paid listings may help them. An account requires a $50 minimum deposit, and you must spend at least $20 per month. By carefully selecting targeted terms, you can stretch that money out for one or two months and get quality traffic.

When your initial deposit has expired, you may find that the editorial or "free" listings generated by your submissions to directories and crawlers have kicked in. This may mean that you can eliminate your ad spend with Overture entirely. On the other hand, you may find that you want to continue spending and perhaps even increase your budget, to target terms where you don't receive good editorial placement.

By the way, Overture was formerly known as GoTo. It changed its name in mid-Oct 2001. The company was also purchased by Yahoo in 2003.

Google AdWords
Google sells paid listings that appear above and to the right-hand side of its regular results called through a program called Google AdWords. Since it may take time for a new site to appear within Google, these advertising opportunities offer a fast way to get listed with the service. Also, as with Overture, they may be a continuing option you may wish to explore.

Google's self-service AdWords program charges a per click fee, similar to Overture. AdWords charges a $5 activation fee, and $25 ought to last you about a month, if you've carefully selected your terms.

Google also distributes its ads to other partners, with some major sites listed on the Search Results Chart. That provides you with exposure to more potential traffic.

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